I sat with an awestruck smile on my face when Heidi Roberts, founder of PicktureThat!, told me about how she had never set foot in a photo booth until she was 20 years old.
“My best friend took me to a photo booth one day, (don’t ask me how I got to be 20 years old without ever having been in a photo booth) and I instantly fell in love with my photo strip. We went back to her house and she put her photo strip in a scrap book with 100 other photo strips. A light bulb went off in my head and I said, “Why don’t we put these on a bracelet?! We went to the jewelry store, started experimenting and six years later – here we are!”
At first, I did find myself thinking, “How on earth has Heidi never been in a photo booth?!” But then, I realized that Heidi must be doing something right, because life seemed to reward her with one of those ‘perfect age, perfect timing’ moments. If Heidi would’ve been to a photo booth as a child, she might not have been so completely giddy about the experience, she would’ve been too little to start a business, and who knows if her creative juices would’ve allowed her to come up with the idea that would later start her business.
“I guess I would say that I just kept putting one foot in front of the other,” first having to make her photo bracelets high quality so that she could feel comfortable selling it without her reputation being at stake. “That’s something I don’t take lightly.” It took about a year to perfect her process. When I received my personalized bracelet, I was expecting good quality, but not above and beyond. I try not to expect too much because more often than not, I get my hopes up and two weeks later the metal is turning my wrist, finger, or neck green. I have been faithfully wearing my PicktureThat! bracelet for about a week and a half, and I realize how perfected her process really is.
With a love for pictures, it isn’t a surprise that she can get lost for hours looking through photo albums, whether they are digital or printed. “I don’t feel the least bit guilty for spending all day reminiscing about life. There is something magical about the memories that makes my soul happy!”
I admire anyone who has the courage to go out on a limb and start a business. It all starts with an idea; sometimes gradual, other times it’s a “light bulb moment” like Heidi’s was. It takes incentive and a path and goal procedure to make those thoughts turn into actions, and I so completely love Heidi’s PicktureThat! bracelets.
After you receive your bracelet in the mail, Heidi loves hearing feedback about how much you love the bracelet (because I know you will love it!!)
“Knowing my customers love their bracelets and enjoy having another avenue to share their photos keeps me motivated every day. It also doesn’t hurt that I get to see everybody’s cute pictures when I make their bracelets! (…) One of the best things about owning my own business are when customers email me to tell me how much they love their bracelets. It truly makes my day and I appreciate that they take the time to let me know.”
Heidi has taken the “wear your heart on your sleeve” quote to the extreme, because now you can fill your wrist with pictures of your favorite people, places, and moments that you have captured with your camera.
With Mother’s Day coming up, check out Heidi’s site and give it a go. Heidi and I have created a discount code. When you get to checkout, enter “HOORAY” as the coupon code. It will give you 20% off of orders placed through the 15th.
HOW TO:
Go to Heidi’s site: http://www.pickturethat.com and click on “BUY NOW”
You can choose either the “Summer Love” bracelet which has a larger quantity of smaller pictures (7 photos) or the “Georgia Rose” bracelet that has fewer quantity of larger pictures (3 or 4 photos)
Select your images, edit your borders, and proceed to the payment page.
***DO NOT FORGET TO ENTER “HOORAY” TO GET MY 20% OFF DISCOUNT!!